Organisers of The Tour Series, SweetSpot, have announced their new title sponsor - Halfords.

The Halfords Tour Series will take place from 25th May to the 24th June in 2010 across ten cities and will see ten top British professional teams battling it out to be crowned the best cycling team in the country.

The partnership sees the leading cycle retailer aligning itself with the UK's most exciting racing series, and the community cycling festival integral to each round of The Tour Series.

Paul McClenaghan, Halfords Commercial Director, said:

'As the UK's leading cycle retailer, Halfords is keen to bring the thrill of cycle racing to a wider audience. The Halfords Tour Series will help give cycle enthusiasts, families and young aspiring Bradley Wiggins' alike inspiration to get on their bikes. This is also a great opportunity to showcase the passion and expertise of our in store colleagues who build and service around half a million bikes a year including the award winning Boardman Road Pro.

SweetSpot Commercial Manager, Alastair Grant said:

'Halfords are the natural partner for this dynamic, exciting cycle race series.  Halfords partnership with The Tour Series will allow us to do even more to promote the sport to new audiences going forward, helping our team and venue stakeholders to engage with the thousands of spectators and the hundreds of schools across the country who attend these exciting events. By bringing elite races 'back to the people' in televised, midweek slots, we can also engage people across the country with Britain's best Olympic sport'.

The Halfords Tour Series events for 2010 will be launched individually at regional launches across the country, and announcements regarding venues, television coverage, and the ten competing teams for 2010 will be made soon.