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Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.
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Lloydspharmacy has renewed its official healthcare partner deal with Coventry City for three more years.
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EFG International has signed a sponsorship deal with the Renault Formula 1 team for the remainder of the 2010 season.
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»Sponsorship »Sports Betting »Sports Business »Sports Marketing »Europe »UK Other website sections »Sports Market Reports »Sports Jobs »Tenders »Directory »Conferences Newcastle Falcons has announced 188BET as its main club sponsor.
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Bathstore, the UK's largest bathroom retailer, has appointed M&C Saatchi to handle its £6 million advertising account.
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O2 has signed up as the inaugural sponsor of the first-ever regular season National Basketball Association (NBA) games to take place in Europe.
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The Football Association has signed an extension to 2018 of its sponsorship deal with sportswear brand Umbro.
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