News

News Archive: March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007

Agency News: Access Manchester wins Spar account SPAR UK, the UK's leading convenience store group, has appointed MEC Access Manchester to handle its UK sponsorship marketing on a retained basis. Read More

Tennis Sponsorship: WTA Tour signs new deal with Sony Ericcson Sony Ericsson is thought to be announcing a two-year extension of its sponsorship of women's tennis this morning, although it is scaling back its financial commitment. Read More

Endorsement: Paddy Power clarifies their position on Tiger Woods Deal $75m Tiger Woods Sponsorship Rejected Following recent international media coverage of Paddy Power's negotiations with IMG to sponsor Tiger Woods, the company confirms that its initial offer covering a five year period for a total potential sponsorship o Read More

Polo: Sponsorfinder gets in the swing for Beaufort Polo Club Sponsorfinder has been appointed to run the 2010 sponsorship campaign for the Beaufort Polo Club. Read More

Film Partnership: Lego renews with Pearl & Dean LEGO® UK has extended its affiliation with VUE cinemas for the third consecutive year in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship. Read More

Cycling Sponsorship: Halford's named as new tour sponsor Organisers of The Tour Series, SweetSpot, have announced their new title sponsor - Halfords. Read More

Recruitment: JMI announces Asian headquarters plan Just Marketing International (JMI), the global leader of motorsports-exclusive marketing agencies, will launch an office in Asia in 2010, and is recruiting staff accordingly, it was announced today. Read More

Survey: Please complete the industry survey! Sponsorship News are working with IFM Sports Marketing Surveys and Price Waterhouse Coopers to undertake a global business survey to monitor opinions and trends within the sector. Read More

Football Sponsorship: Nivea for Men becomes first grooming supplier to the England World Cup football team Beiersdorf Male grooming brand Nivea for Men has signed a multimillion pound four-year deal to become the first official grooming supplier to the England football team. Read More

Naming Rights: Huddersfield naming rights up for grabs Huddersfield Town Football Club is looking for a new naming rights partner for its stadium after it emerged that Galpharm’s deal is to end after six years. Read More

Broadcast Sponsorship: Birds Eye sponsors ITV3 peaktime shows Birds Eye has signed up to sponsor ITV3's peaktime schedule which includes shows such as 'Doc Martin', 'Num3rs' and 'Lewis'. Read More

Rugby Sponsorship: Co-operative tackles new partnership with political rugby league team The Co-operative Group, the UK's largest mutual retailer, has announced its sponsorship of an all new political Rugby League team, the Political Animals. Read More

Agency News: Four Sports, Arts & Sponsorship hires two new faces and promotes a team member Four Sports, Arts & Sponsorship has welcomed two new recruits to the team, Dave McCann, who joins as an account manager and Andrew Hogan as account executive. Read More

Charity Partnership: BT and The Lord's Taverners to bring 'Multi-Sensory Rooms' to thousands of youngsters One of Britain's leading youth cricket and disability sports charities, The Lord's Taverners, has entered into a major new partnership with BT to create 12 "sensory areas" across the UK for young people with learning difficulties and disabilities. Read More