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Broadcast: Hardys backs Come Dine With Me deal with major campaign Broadcast: Hardys backs Come Dine With Me deal with major campaign
Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.
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Football: Coventry extends Lloydspharmacy deal Football: Coventry extends Lloydspharmacy deal
Lloydspharmacy has renewed its official healthcare partner deal with Coventry City for three more years.
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Motorsport: Renault F1 bags another sponsor Motorsport: Renault F1 bags another sponsor
EFG International has signed a sponsorship deal with the Renault Formula 1 team for the remainder of the 2010 season.
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Rugby:  118BET seals Falcons deal Rugby: 118BET seals Falcons deal
»Sponsorship »Sports Betting »Sports Business »Sports Marketing »Europe »UK Other website sections »Sports Market Reports »Sports Jobs »Tenders »Directory »Conferences Newcastle Falcons has announced 188BET as its main club sponsor.
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Agency: M&C Saatchi captures £6m Bathstore creative business Agency: M&C Saatchi captures £6m Bathstore creative business
Bathstore, the UK's largest bathroom retailer, has appointed M&C Saatchi to handle its £6 million advertising account.
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Basketball: O2 to sponsor NBA Europe games Basketball: O2 to sponsor NBA Europe games
O2 has signed up as the inaugural sponsor of the first-ever regular season National Basketball Association (NBA) games to take place in Europe.
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Football: FA signs Umbro as sponsor until 2018 Football: FA signs Umbro as sponsor until 2018
The Football Association has signed an extension to 2018 of its sponsorship deal with sportswear brand Umbro.
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