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John Higgins signs for new sponsor John Higgins, the World Snooker Champion, is to be unveiled as the new face of Negotiate Now, Scotland’s most comprehensive business directory and deals website. Read More

Olympics: Parks and green spaces to contribute to the London 2012 Games legacy Love Parks Week has been granted the London 2012 Inspire mark which recognises outstanding projects and events helping deliver the Games’ lasting legacy. Read More

Cricket: Buxton extends England cricket partnership Nestlé Waters UK mineral water brand Buxton has extended its deal as official water supplier to the England cricket team until the end of the 2013 season. Read More

Horseracing: StanJames.com announce sponsorship of Chester Cup Online betting firm StanJames.com has announced that it will sponsor the Chester Cup at Chester after agreeing a three-year deal with the racecourse. Read More

Olympics: London 2012 McDonald's extends Olympic sponsorship Fast food giant McDonald's is to extend its sponsorship of the Olympic Games for another eight years until 2020. Read More

Music: MasterCard sponsors The Brits content on Vevo MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo. Read More

Football: New sponsorship deal is boost for Steel men FOOTBALL side AFC Ravenscraig have extended their sponsorship deal with Motherwell-based Acumen Steel Processing Ltd. Read More

Cricket: Brooks Macdonald sponsors Middlesex cricket club Aim-listed wealth management group has signed a long-term sponsorship agreement with Middlesex County Cricket Club for an undisclosed amount. Read More

Sailing: Dublin Bay 2012 Announces 'Four Star Pizza' as Title Sponsor The Youth Sailing World Championship announced Four Star Pizza as the title sponsor of the prestigious event that is coming to Ireland for the first time this Summer. It will take place in Dublin Bay from Thursday 12th – Saturday 21st July. Read More

Braodcast: Chorley FM signs whole station sponsor Lancashire community radio station Chorley FM has announced details of a 12-month sponsorship deal for the whole station’s output. Read More

Football: William Hill joins sponsorship roster The FA has added a new name to its sponsorship roster, with William Hill – Europe’s leading gaming and sports betting business – becoming an Official Supporter to both England and The FA Cup. Read More