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Agency News: Access Manchester wins Spar account Agency News: Access Manchester wins Spar account
SPAR UK, the UK's leading convenience store group, has appointed MEC Access Manchester to handle its UK sponsorship marketing on a retained basis.
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Tennis Sponsorship: WTA Tour signs new deal with Sony Ericcson Tennis Sponsorship: WTA Tour signs new deal with Sony Ericcson
Sony Ericsson is thought to be announcing a two-year extension of its sponsorship of women's tennis this morning, although it is scaling back its financial commitment.
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Endorsement: Paddy Power clarifies their position on Tiger Woods Deal Endorsement: Paddy Power clarifies their position on Tiger Woods Deal
$75m Tiger Woods Sponsorship Rejected Following recent international media coverage of Paddy Power's negotiations with IMG to sponsor Tiger Woods, the company confirms that its initial offer covering a five year period for a total potential sponsorship o
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Polo: Sponsorfinder gets in the swing for Beaufort Polo Club Polo: Sponsorfinder gets in the swing for Beaufort Polo Club
Sponsorfinder has been appointed to run the 2010 sponsorship campaign for the Beaufort Polo Club.
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Film Partnership: Lego renews with Pearl & Dean Film Partnership: Lego renews with Pearl & Dean
LEGO® UK has extended its affiliation with VUE cinemas for the third consecutive year in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
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Cycling Sponsorship: Halford's named as new tour sponsor Cycling Sponsorship: Halford's named as new tour sponsor
Organisers of The Tour Series, SweetSpot, have announced their new title sponsor - Halfords.
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Recruitment: JMI announces Asian headquarters plan Recruitment: JMI announces Asian headquarters plan
Just Marketing International (JMI), the global leader of motorsports-exclusive marketing agencies, will launch an office in Asia in 2010, and is recruiting staff accordingly, it was announced today.
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Survey: Please complete the industry survey! Survey: Please complete the industry survey!
Sponsorship News are working with IFM Sports Marketing Surveys and Price Waterhouse Coopers to undertake a global business survey to monitor opinions and trends within the sector.
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Football Sponsorship: Nivea for Men becomes first grooming supplier to the England World Cup football team Football Sponsorship: Nivea for Men becomes first grooming supplier to the England World Cup football team
Beiersdorf Male grooming brand Nivea for Men has signed a multimillion pound four-year deal to become the first official grooming supplier to the England football team.
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Naming Rights: Huddersfield naming rights up for grabs Naming Rights: Huddersfield naming rights up for grabs
Huddersfield Town Football Club is looking for a new naming rights partner for its stadium after it emerged that Galpharm’s deal is to end after six years.
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Broadcast Sponsorship: Birds Eye sponsors ITV3 peaktime shows  Broadcast Sponsorship: Birds Eye sponsors ITV3 peaktime shows
Birds Eye has signed up to sponsor ITV3's peaktime schedule which includes shows such as 'Doc Martin', 'Num3rs' and 'Lewis'.
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Rugby Sponsorship: Co-operative tackles new partnership with political rugby league team Rugby Sponsorship: Co-operative tackles new partnership with political rugby league team
The Co-operative Group, the UK's largest mutual retailer, has announced its sponsorship of an all new political Rugby League team, the Political Animals.
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Agency News: Four Sports, Arts & Sponsorship hires two new faces and promotes a team member Agency News: Four Sports, Arts & Sponsorship hires two new faces and promotes a team member
Four Sports, Arts & Sponsorship has welcomed two new recruits to the team, Dave McCann, who joins as an account manager and Andrew Hogan as account executive.
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Charity Partnership: BT and The Lord's Taverners to bring 'Multi-Sensory Rooms' to thousands of youngsters Charity Partnership: BT and The Lord's Taverners to bring 'Multi-Sensory Rooms' to thousands of youngsters
One of Britain's leading youth cricket and disability sports charities, The Lord's Taverners, has entered into a major new partnership with BT to create 12 "sensory areas" across the UK for young people with learning difficulties and disabilities.
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